Starmerx, Corp. (current)

Brand Analyst
Starmerx, Corp., Tempe, AZ / Shenzhen, China

I am a brand analyst specializing in Amazon branding optimization and growth at Starmerx.

Starmerx is a large E-commerce and supply chain operator company based in Shenzhen, China. It sells branded Amazon products for a wide range of categories, such as: party favors, specialty apparel, toys, textiles, and home goods. I report to the VP to advise and manage the optimization of these Amazon brands.

I managed designers to create and implement two successful rebranding projects and two new identities for seasonal decor and home goods.

In my advisory role, I write and host in-house training workshops on Amazon EBC workflow and optimization.

I collaborate with Product Managers to strategize and craft the most compelling branded narrative for their product categories. Together, we identify opportunities based on market research that improve the company’s Amazon conversion rate and sales margins.

I write and translate (Mandarin to English) original copy for ads, packaging, and marketing campaigns.