Joyin, Inc.
Brand Specialist
Joyin, Inc., Tempe, AZ / Shanghai, China
I was a brand specialist specializing in Amazon A+ and EBC content at Joyin, Inc.
Joyin is one of the fastest-growing designers and manufacturers of toys, party supplies, and holiday products in the United States. The company designs and sells over 6,000 branded SKU products. Joyin is consistently top-ranking in its retail categories on Amazon. I managed all Amazon Enhanced Brand Content at Joyin, Inc.
I produced tailored branded A+ content that explained the unique features and selling points of Joyin’s products to our online customers.
I collaborated with Product Managers to strategize and craft the most compelling branded narrative for their product categories. Together, we identified opportunities based on market research that improved the company’s Amazon conversion rate and sales margins. I also worked closely with Supply-Chain Operators to adjust our content strategies in response to rapid supply-chain changes.
I managed a team of marketing associates to ensure timely uploads, crosslink adjustments, and quality control for our ever-expanding catalogue of categories.
A+ banner for Joyin outdoor toy collection, Turfee. Over 100 SKUs belong to this sub-brand. For sub-brands that did not have an established style guide or visual identity, such as Turfee, I proposed and implemented a branded identity for its A+ content. Conversion rate increased by 35%.
A+ banner for Joyin Tempera Paint Set for children. Within my role, I managed project timelines, wrote dedicated A+ descriptions, coordinated images, and edits.
A+ banner for Joyin Tempera Paint Set marketed to children. I coordinated this photoshoot with the in-house photographer to provide props and drawing samples to show off the different textures and opacities of the product.
